Dialog Box

Melbourne Football Club Partnership


Pink Lady Match 2021

In 2021 the annual Pink Lady Match was held during Round 18 V Hawthorn at the MCG, with no crowd in attendance due to the COVID-19 lockdown.

For this year's Pink Lady Match fans were invited to help BCNA fill the virtual pink lady on the 'G and buy their place and help support all Australians affected by breast cancer.  

The virtual place was a donation to BCNA and 100% tax deductible and did not represent a valid ticket to the Pink Lady Match. Virtual places were on sale from 1 July 12pm through until 18 July 6pm, 2021 and we are thrilled to announce that almost $260,000 was raised with over 10,000 virtual places purchased for the event.

As well as helping to fill the virtual pink lady on the 'G many fans got involved by pinking up at home! You can still pink up in your very own PLAY4BCNA beanie and order today for you or the whole team!  

Players from across the AFL got behind BCNA wearing our Pink PLAY4BCNA beanies this season!


Melbourne Football Club gets behind the 2020 BCNA Bakers Delight Pink Bun Campaign

The 2020 AFL season was certainly different this year, with players and staff living in the ‘AFL hub’ on the Sunshine Coast for almost three months. Luckily, the team still managed to enjoy some Bakers Delight Pink Buns and get behind the campaign held in October 2020.


COVID-19 cancels Pink Lady match 2020 - Jack Viney Play4BCNA Beanies

The Pink Lady Match was unable to go ahead in May 2020 due to the break in play in the AFL season caused by the COVID-19 global pandemic. Melbourne Football Club Vice-Captain Jack Viney called on supporters to show their support by ‘‘pinking up’’ for Mother’s Day with a PLAY4BCNA beanie.

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MFC Gallery of BCNA support

Each year the MCG turns a brilliant shade of pink in support of the BCNA Pink Lady Match. Here are some wonderful images that capture the impact of these event days. The extended AFL community of families, players, supporters and staff all come together to celebrate, commemorate or simply show their support to Australians affected by breast cancer.

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Melbourne AFLW supports BCNA

In February 2019, Melbourne AFLW players Maddi Gay and Karen Paxman laced their football boots with BCNA Pink Sports Day laces, to show support and shine a light on breast cancer’s ripple effect through families and football communities, for their match against the Kangaroos.

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Amber's story - Pink Lady Match 2019

Amber Whalan was our Pink Lady Match Ambassador in 2019 and spoke to the Melbourne playing group in the lead up to their Round 7 match in support of BCNA. Diagnosed at only 27, whilst pregnant with her third child, Amber’s fight and love for the Melbourne Football Club proved inspirational as the team proudly wore pink socks for the game in support of BCNA, winning a close match against the Hawks by five points. Hear Amber’s message to the players here.

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Field of women 2018

In what was a spectacular and moving event, almost 12,000 breast cancer survivors, family members and friends formed the shape of the Pink Lady silhouette on the Melbourne Cricket Ground for our fifth Field of Women event on August 12, to visually represent the significant impact of breast cancer in Australia. Participants travelled from across the country for the  opportunity to stand together on the hallowed MCG turf and honour, remember and show support for all Australians affected by breast cancer. View some of the moving images from the 2018 event here.

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Kathleen's story - Melbourne Football Club touched by breast cancer

Leading into the Field of Women event in 2018, the Melbourne Football Club and  BCNA partnership was more personal than ever. Melbourne AFLW physio Kathleen Sakadjian shared her personal story of hope and triumph, having recently completed treatment for breast cancer after being diagnosed in 2017. In a wonderful addition to this story, in 2020 Kathleen became a first time mother post breast cancer, and continued to support BCNA through the annual Pink Bun campaign. Read more about Kathleen’s story here.

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