Dialog Box

Melbourne Football Club Partnership

The annual Pink Lady Match at the MCG aims to raise awareness of the impact of breast cancer on our community and provide an opportunity for the AFL community to come together and show support for everyone affected by breast cancer.

This year Melbourne Football Club and Breast Cancer Network Australia mark a significant milestone of a 20 year partnership.

Breast Cancer Network Australia’s (BCNA) 2024 Pink Lady Match will be held at the MCG on Saturday 22 June during AFL Round 15.  Melbourne Football Club will take on North Melbourne at 7:30pm in the only Saturday night match for the round.

MCG entry gates for Field of Women will open from 5.30pm with activities commencing outside the ground from 4pm.  Fans are invited to visit the Mini Tribute Field of Women and get a photo with the giant inflatable pink lady as well as visiting the concourse activities between Gates 2 -3.  BCNA merchandise including beanies, scarves and PLAY4BCNA socks (as worn by the Melbourne players) will be available for purchase outside the ground or via the BCNA online store.

For those that cannot attend the match in person it will be broadcast on Channel 7 and Fox Footy / Kayo.  To get involved home or away you can help fill the virtual pink lady and leave a message of support.


Field of Women 2023

The count down to this years Pink Lady Match & the exciting return of Field of Women for the first time since 2018 is on!  Melbourne will take on Hawthorn at the MCG on Sunday 20 August, to close out the AFL's Round 23 weekend matches.

Field of Women will be staged prior to the match between Melbourne and Hawthorn in support of all Australians affected by breast cancer.  A family festival in Yarra Park outside the MCG will commence at 10.30am with MCG gates opening at midday with the Field of Women ceremony starting at 12.45.

This will be our first opportunity to 'Stand together on the MCG' and form our Pink Lady  since 2018, with the Mini-Field of Women' tribute field will be available to visit from opposite Gate 2 on match day to leave your own personal message of support or in memory of someone you love.


♥ Can't be there in person?   Buy your virtual place and leave a message of support ♥

Pink Lady Match - 2022

The 2022 Pink Lady Match date has been announced!  Melbourne will take on the Brisbane Lions in a top of the table clash at the MCG on Thursday 23 June.

We encourage fans to get along to this match between Melbourne and the Brisbane Lions to watch and immerse themselves in the special pre-match activities and support on show for all Australians affected by breast cancer.

This will be our first Pink Lady Match since 2019 with fans at the match and the Mini-Field of Women' tribute field will be available to visit from opposite Gate 2 from 5pm on match day to leave your own personal message of support or in memory of someone you love.

There will be a special pre-match Guard of Honour with breast cancer survivors and those standing in memory of family along with the Dees in the Pink Lady footy socks and the umpires adding a touch of pink too!

The all new PLAY4BCNA Pink Lady Match beanie will also be on-sale at the match (unless sold out) and they are now on sale via the BCNA online store.

Melbourne AFLW to play at the 'G

Breast Cancer Network Australia is thrilled to partner with Melbourne Football Club and share in the excitement for the historic AFLW preliminary final to be played at 

the home of football, the MCG this Saturday 2 April at 12.40pm

We encourage football fans to get behind this match between Melbourne and the Brisbane Lions to watch a wonderful match and celebrate women's footy at the 'G.

Tickets are free - however require a booking via the link below (for all attendees over 6 years of age)


Melbourne AFLW to PLAY4BCNA

Kate Hore and Maddi Gay are ready to PLAY4BCNA for the Round 10 AFLW match v Carlton at Casey Fields on Saturday 12 March, 2022. In the last home and away match for the Melbourne AFLW season and celebrating Libby Birch's 50th game - there will be a sea of pink both on and off the field to show support for BCNA and Australians affected by breast cancer.

The Melbourne players will run onto the field through a special Guard of Honour with families and Pink Sports Day club representatives that have been affected by breast cancer.  The match day banner will also be a brilliant shade of pink with Breast cancer survivor Aimee Hind tossing the coin joined by her daughter Lexi, as the match day mascot and her family including mum Sam, also a breast cancer survivor.

BCNA is thrilled that the strong partnership spanning 17 years with the Melbourne Football Club is extending to the AFLW arena with a message to encourage local sporting clubs to get involved in Pink Sports Day and register to host their very own PLAY4BCNA match or round.  From footy, to basketball, netball, soccer, hockey and everything in between we can't wait to see the fields and courts of Australia 'in the pink' this year.  FIND OUT MORE


Pink Lady Match 2021

In 2021 the annual Pink Lady Match was held during Round 18 V Hawthorn at the MCG, with no crowd in attendance due to the COVID-19 lockdown.

For this year's Pink Lady Match fans were invited to help BCNA fill the virtual pink lady on the 'G and buy their place and help support all Australians affected by breast cancer.  

The virtual place was a donation to BCNA and 100% tax deductible and did not represent a valid ticket to the Pink Lady Match. Virtual places were on sale from 1 July 12pm through until 18 July 6pm, 2021 and we are thrilled to announce that almost $260,000 was raised with over 10,000 virtual places purchased for the event.

As well as helping to fill the virtual pink lady on the 'G many fans got involved by pinking up at home! You can still pink up in your very own PLAY4BCNA beanie and order today for you or the whole team!  

Players from across the AFL got behind BCNA wearing our Pink PLAY4BCNA beanies this season!


Melbourne Football Club gets behind the 2020 BCNA Bakers Delight Pink Bun Campaign

The 2020 AFL season was certainly different this year, with players and staff living in the ‘AFL hub’ on the Sunshine Coast for almost three months. Luckily, the team still managed to enjoy some Bakers Delight Pink Buns and get behind the campaign held in October 2020.


COVID-19 cancels Pink Lady match 2020 - Jack Viney Play4BCNA Beanies

The Pink Lady Match was unable to go ahead in May 2020 due to the break in play in the AFL season caused by the COVID-19 global pandemic. Melbourne Football Club Vice-Captain Jack Viney called on supporters to show their support by ‘‘pinking up’’ for Mother’s Day with a PLAY4BCNA beanie.

Watch video


MFC Gallery of BCNA support

Each year the MCG turns a brilliant shade of pink in support of the BCNA Pink Lady Match. Here are some wonderful images that capture the impact of these event days. The extended AFL community of families, players, supporters and staff all come together to celebrate, commemorate or simply show their support to Australians affected by breast cancer.

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Melbourne AFLW supports BCNA

In February 2019, Melbourne AFLW players Maddi Gay and Karen Paxman laced their football boots with BCNA Pink Sports Day laces, to show support and shine a light on breast cancer’s ripple effect through families and football communities, for their match against the Kangaroos.

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Amber's story - Pink Lady Match 2019

Amber Whalan was our Pink Lady Match Ambassador in 2019 and spoke to the Melbourne playing group in the lead up to their Round 7 match in support of BCNA. Diagnosed at only 27, whilst pregnant with her third child, Amber’s fight and love for the Melbourne Football Club proved inspirational as the team proudly wore pink socks for the game in support of BCNA, winning a close match against the Hawks by five points. Hear Amber’s message to the players here.

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Field of women 2018

In what was a spectacular and moving event, almost 12,000 breast cancer survivors, family members and friends formed the shape of the Pink Lady silhouette on the Melbourne Cricket Ground for our fifth Field of Women event on August 12, to visually represent the significant impact of breast cancer in Australia. Participants travelled from across the country for the  opportunity to stand together on the hallowed MCG turf and honour, remember and show support for all Australians affected by breast cancer. View some of the moving images from the 2018 event here.

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Kathleen's story - Melbourne Football Club touched by breast cancer

Leading into the Field of Women event in 2018, the Melbourne Football Club and  BCNA partnership was more personal than ever. Melbourne AFLW physio Kathleen Sakadjian shared her personal story of hope and triumph, having recently completed treatment for breast cancer after being diagnosed in 2017. In a wonderful addition to this story, in 2020 Kathleen became a first time mother post breast cancer, and continued to support BCNA through the annual Pink Bun campaign. Read more about Kathleen’s story here.

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